Last night was the launch event for a new Lobster Roll Deli just off Bond Street. Cleverly named Smack, is serving up the best lobster rolls you’ve ever tasted with some extra special things on the side. The wine, beer and prosecco is on tap and the restaurant itself is unbelievable. It’s stripped back, minimal and extremely luxurious. The mermaid lobster paintings that are projected onto the walls are mesmerising and every detail has been thought about. The restaurant is underground, with the takeaway area and open plan kitchen on the ground floor. You can watch the chefs cooking your food from outside and it’s open until 11pm Monday to Saturday (closes at 10pm on a Sunday) so it’s the perfect pre night out stomach liner or post work drinks drunk food. It’s the poshest drunk meal you’ll ever eat and you’ll be grateful for it in the morning.
At the party the lobster rolls were flowing, as was the prosecco and I couldn’t have been happier. The courgette fries, lobster claws and lobster chowder were absolutely unbelievable too so it’s not all about the rolls. The lobster rolls come in three varieties. California, Seven Samurai and the Happy Ending. There was an extra one on offer last night which was the Mexican, it had jalepenos and sweetcorn and was a winner with my friends. My favourite was either the California or the Happy Ending but to be honest I consumed so many that by the end I couldn’t really tell the difference.
The reason why Smack’s lobster rolls are better than the rest is down to the the toasted, buttery brioche bun that exceeds anything I’ve ever taste before and ensures that the fresh and juicy lobster has the perfect setting. I cannot fault the place so get your lobster loving butts down there for a payday treat tomorrow.














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